Monday, November 19, 2007

Thursday, November 15, 2007

Vision Statement

My vision statement is very brief. it is what my enterprise is going to achieve. it is what I hope the future of my enterprise is going to be.

Vision Statement
My boutique, The Alley, is going to carry high fashion clothing at decent Prices. It is going to be the place the tourists will rave about. It will be the most desirable place to shop on Maine Street in Newport, RI. My boutique will be stylish and trendy. The local girls will shop their consistently. I hope to be written up in local magazines. Eventually I hope to have a chain store somewhere else on the east coast. I would like to make a big profit from my store and be financially stable for the rest of my life.

Project Plan

My project plan is specifically my most important steps I will be taking to start my enterprise. they are the events I will need to happen to have an operating store.

Project Plan
(Clothing Boutique)

The easiest and first part of planning a business is to choose a business structure. I plan on having the basic structure, a sole proprietorship. It’s a simple, informal structure that’s inexpensive to start. After researching, I’ve learned that the owner operates the store and is liable for all debts.
One of the most crucial factors I’ll need is a place to lease or rent. I would need this to have a place to run my store. As I stated in my mission plan, I would want my location to be on a high traffic street with lots of tourists in Newport, RI. I would also want it to be next to, or near other retail stores to keep a consistency for the shoppers. This will make it easier and more enjoyable for them.
Every entrepreneur retailer needs some sort of license to run a business. The chief license I will need is a State Business License. This is for tax purposes and other business functions. I’ll be able to obtain this at a near by Small Business Assistance Agency.
Another very important factor I will need is employees. I would need employees to help me run my store. I would accept part- time or full-time employees 16 years or older, preferably girls, and have an interest in fashion. They would have to be respectful, out-going, responsible, and have outstanding customer service skills. After all, this is a customer based business. I also hope to have at least two full-time employees to help me at all times. Ultimately, I believe I would need at least 5 employees.
Before my grand opening, I’ll need my boutique to be stocked with trendy clothing and fashionable accessories. I can obtain merchandise at a market that provides everything at wholesale. Vendors come from al over to individually sell their goods to small businesses like me. I will travel at least once every three months and stock up for each season.
Certainly I would need money to establish my small business. In order to retrieve the money I would have to apply for a Small Business Loan. To do this I will need to know what kind short-term and long-term financial needs I will encounter. To figure this out I will be required to make a financial plan.
One of my biggest fears would be business failure. I’ll want to find and work with someone who has experience to guide and assist me. I could find professionals that are available to give me advice, or to council and train me. I can also join a Small Business Development Center which is an organization that will be able to help my business grow and flourish.
In order for people to know about my store I’ll need to advertise. I’ll advertise in monthly, local magazines and tourists information booths. When tourists come into town and want to know where the good shopping areas are, I’ll be sure they’ll know to come by my store. However, I will keep my advertisements to a minimum. I would not want to look desperate.

Every boutique needs decorations. Most people would have an interior designer come in and help, but I think I’ll be able to do it alone. I’ll beatify my store in a way it will catch every woman and girls eyes while walking by. I’ll decorate in a classy, contemporary style with soft, romantic colors. There will be sheer curtains and chandeliers cascading light throughout the store, giving it a luxurious feeling. Girls will feel gorgeous and elegant shopping in my store.
Equipment is a very broad word for all that is needed for my boutique. I’ll need things from computers to pens to many other things. I’ll even need cleaning supplies to keep the store tidy, and display shelves to show off my merchandise. All of these items will be essential to run my boutique.
This is my opportunity statement. the statement descripes what kind of enterprise I am developing and what steps I am taking to start the development. It also describes my general goals I have for the boutique and why I am intested in starting a clothing boutique.

Opportunity Statement
After intensive thinking, I’ve decided to start my own clothing boutique. It will be targeted to young, adult women and the clothing will be upscale, but reasonably priced. In order to get started, I plan to take out a loan from the bank. I will get enough money that will support me for the first few months of rent, pay my employees, and pay for merchandise and supplies. Hopefully I will be able to pay the loan off in a few years. Once a month, vendors from all over come together to sell their merchandise to entrepreneurs like me. This is where I will personally choose my merchandise such as clothing, jewelry, and other fashion accessories. My location will be in Newport Rhode Island. I’ve decided on this place not only because I grew up there, but because it’s quite the tourist attraction.
My store is not going to be one from an existing chain of stores. It will be my own entrepreneurship. I chose a clothing boutique because I’ve always been interested in the fashion industry. Something about fashion sparks my interest. I enjoy helping young women chose outfits that they are comfortable in and ones that reflect their personality. When I was younger I worked in a clothing boutique and watched my successful manager take charge or her business. She was sort of my mentor and taught me everything I knew about fashion and how to run my own business.
I would love to be the store every young woman has to go to when they visit. I want the tourist information booths to point the tourists in my direction. I want to be the talk of the town. This is how successful I hope to be. Eventually, I hope that I will make enough of a profit to be financially stable the rest of my life to support my family and me. Someday I may decide to sell my store. It all depends on how successful I am.
Every flourishing, entrepreneurship will face those nagging problems. One I may face is not finding enough employees to hire, or I’ve hired the wrong employees. Another dilemma might be that I’ve failed at marketing to my target market group and didn’t bring in enough business. These are just a few of many problems that I could face in time. Let’s just pray that my boutique will be profitable and booming with business within a couple months of my grand opening.

MIssion Statement

this is my mission statment. it explains what it is that I have to do to attract people to my store. I have to tell peopele the characteristics of my boutique.

Mission Statement
My mission is to…
· Attract people with fashion
· Attract people with decent prices
· Become a well known store
· Have the best customer service
I will have the finest retail boutique for young women in the city. Women will be attracted to my fashionable clothing and my great prices. The locals will point the tourists in my direction and inform them of how excellent my boutique is. No matter what kind of girl walks in, she will always walk out with something new.